Pitchfork Music Festival
Union Park, Chicago, IL
July 13th, 2012
Pitchfork Media, which once started as an ultra-snarky yet innovative independent music site by founder Ryan Schreiber in the late 90’s, has since bloomed into in many ways, the online flagship of indie music reviews and news coverage. Pitchfork has since toned down its ridiculously critical tone as it has risen into further prominence and the music world, and has turned into a full-fledge hipster sensation, with a site that remains on the front edge of music news, with extensive video coverage, worldwide journalism, and two music festivals to boot (with their Chicago festival now in its eighth year, and a Paris festival now in its second year). This past Friday, I had the chance to go to a day of Pitchfork Musical Festival in Chicago, the publication’s home base and where they started their festival in 2005 as the Intonation Festival. While I was only able to go the first of three days, I have attended the past two years and understand what the entire breadth of the festival is like. Here are three reasons why Pitchfork Music Festival is the best thing the indie media mogul does.
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